Hallow-nico-teen is Brewing… Double, Double Toil and Pouch Trouble!

Episode #5: The Witches’ Brew

🧙‍♀️ Double, double toil and pouch trouble!

The witches are out… brewing what they claim is the perfect nicotine polacrilex formula.

Eye of newt? Toe of frog? Not quite the recipe for the key ingredient behind the white, stable, pH-balanced pouches — with intense flavour and steady nicotine release — that we know and trust.

Luckily, Dr. Mahanty is back — armed with real science and the power of Pouch’ology — showing that precision chemistry always beats potion-making.

So this Halloween, remember: 🧪 Science > Sorcery when it comes to crafting the perfect nicotine pouch formula.

Created by Alchem NicSelect™, this series brings to life the real challenges facing the industry, and the science-driven solutions behind clean, next-generation nicotine.