Nicotine Whispers: 2026 | Weeks 23 & 24
Alchem NicSelect™ Nicotine Whispers
Welcome to Nicotine Whispers – a biweekly news digest on global developments in nicotine and tobacco, compiled by Alchem NicSelect™ in collaboration with PharmaCompass.
Stay informed on the latest regulations, market trends, and insights shaping the NGND industry.
Weeks 23 and 24 Highlights:
Netherlands
Netherlands Rejects Generational Smoking Ban
The Dutch health minister has ruled out a “generational smoking ban,” saying it would be ineffective given high youth smoking rates and widespread illicit vaping. Officials instead favour stronger enforcement and coordinated EU-wide regulation.
Italy
Philip Morris Italia Fined €7M Over “Smoke-Free” Claims
Italy’s competition authority fined Philip Morris Italia €7 million over marketing language describing heated tobacco and vape products as “smoke-free.” Regulators said the terms could mislead consumers into assuming reduced harm, while the company plans to appeal the decision.
Russia
Russia Approves Vape Licensing and Regional Ban Powers
Russia has passed legislation requiring licences for all tobacco and nicotine product sales from October 2026, targeting illicit trade. The law also gives regional governments the authority to ban vape sales entirely, with some regions already preparing restrictions.
USA
FDA Faces Court Challenge Over Flavoured Vape Reviews
The FDA defended its review process for flavoured vape products before a U.S. appeals court, amid claims it imposed a stricter approval standard without public consultation. The case could influence how future vape and nicotine product applications are assessed.
Costa Rica
Costa Rica Considers Ban on Oral Nicotine Products
Costa Rica is considering a ban on oral nicotine products such as pouches and gums, a move critics say could limit access to lower-risk alternatives for smokers. Opponents also warn the proposal may encourage illicit trade if legal options are removed from the market.
UK
UK Vape Sales Surge 115% as Regional Markets Lead Growth
UK vape sales have risen by an average of 115% monthly in 2026, driven by strong demand in regional cities and a shift toward reusable devices. Despite tighter regulation, consumers continue to adopt vaping, with smaller cities now leading per-capita spending growth.
Netherlands
Altria Linked to Dutch Cannabis Trial via Grower Acquisition
Altria has entered the Netherlands’ regulated cannabis experiment through its stake in CanAdelaar, a major licensed producer in the trial. The move raises debate over tobacco industry involvement, while the government prepares to assess the program’s next phase.
EU
EU Committee Backs Lower Taxes on Vapes and Nicotine Products
A European Parliament committee has recommended lower excise taxes and longer transition periods for vapes, nicotine pouches, and other alternatives than originally proposed by the European Commission. The move aims to balance public health goals with concerns over illicit trade, market disruption, and harm reduction.
USA
New York Imposes 75% Tax on Nicotine Pouches
New York will tax nicotine pouches at 75% under its updated tobacco budget, aligning them with traditional tobacco products. Officials say the move targets youth nicotine use, while critics warn it could discourage switching from cigarettes and increase illicit trade.